Team captains from around Europe at the ETSY office |
In January I
received an application form for an European team captain summit. I filled out
the form and sent back, but thought little more of it since my team ( Made In
Norway ) only had about 30 members and was started not even a year ago.
It was a happy surprise when I received a convo saying
I had a place at the summit, which would take place the 15-16 th of March in
Berlin, Germany.
I wasn’t sure what to expect when I packed a little
suitcase and left early in the morning last Friday, leaving a little note in
each of the kids lunch box… just in case, with the sad story of the missing
Malaysian flight lingering in the back of my mind.
I arrived in Berlin in the middle of the day, took a
little walk, ate something, then returned to the hotel for a well deserved nap.
A facebook page had been set up for the attendees
beforehand and we had agreed to meet up and go to dinner together. So later
that evening a lot of ladies started going around the hotel lobby asking strangers
‘ Are you here for the ETSY summit ?’.
Turns out we were 29 lady captains from all over
Europe and even Israel. We had a lot to
talk about, our teams, our shops, our families, pets and countries we lived in.
At about 9.00 am on Saturday morning we all walked up
a good 4 flight of stairs to an event room that had been set up to accommodate
the two days seminar. A tote bag with a captain badge, name badge, notebooks, etsy sticker and pen was waiting for each of us. There we met several ETSY administration personnel which
we recognised from the convos and emails we receive and later we were joined by
other ETSY admin who came especially for the event from the US and Australia.
After breakfast and an ice breaker activity we were
ready to start !
The next two days were filled with workshops, and presentations from team Captains about setting
up a pop-up shop, organizing events, fighting against rogue postal services,
motivation, local teams, country wide teams, etc…
The last day we had a behind-the-scene peek at how
ETSY technicians work to keep the server and platform running, then question
and answer time with Moishe.
I was the newest team captain and the one with the so
far smallest team, and to be honest I had little idea of what a team could be
like. I have read many blog post about team events and activities on the ETSY
blog, but somehow it all seemed so ‘ far away’, like ‘ It’s them, not us !’. So
this was a very fascinating experience to meet other, more ‘expert’ team
captains and to learn about the events they hold, how they organize themselves,
how they team work together with their leaders and help new sellers to set up
shops and get a feeling of being part of a bigger crafters community.
One thing that I must say here is that in two whole
days I heard very little about income, making sales, money and such. It was all
about the community spirit, of helping crafters achieve their goals of setting
up their own businesses and the organizing of team events to spread the word
about ESTY, and keep the sellers inspired, motivated and helping new sellers to set up their own shop.
On Saturday night ETSY treated us to a wonderful
dinner, then the next day when the summit was over we were invited to visit the
ETSY office in Berlin for cake and coffee…. Unfortunately this is where I had
to run and catch the subway-train-flight-train to home…. Where I finally arrived
at 00.40 on Monday.
ETSY office in Berlin |
A little peek at the office. |
-
- Did you know that some of the ETSY
admin. Have shops of their own, which they work on in their free time ?
-
- On average each new seller, brings in
8 new buyers.
Photo by: http://www.marlenmueller.com/ |
Photo by: https://www.facebook.com/TeamEtsyNantes |
Susannah explaining about the ETSY school. Photo by: https://www.facebook.com/NafsikaJewelry |
The brighton team in the UK. Photo by: Lyndsey James |
Active teams around Europe. Photos by: https://www.facebook.com/NafsikaJewelry |
What an exciting event! I even recognize a few faces :)
ReplyDeleteThat's a pretty cool office, would have loved to visit!
That sounds like such a cool trip! It is interesting how they didn't talk about how to help your team members improve sales. Perhaps thats for a different meet up.
ReplyDeleteI found it rather nice that there was not much emphasis on the 'money' factor. We are all sellers, and bringing in new sellers is 'when-it-comes-down-to-it' to increase knowledge of the site, and to bring in customers.
DeleteBut I enjoyed how the atmosphere at the summit was more that of building a community of small entrepreneurs, versus just bringing in the funds.
The ETSY school modules target those 'how to increase sales' topics. SEO, photography, getting found, pricing, etc.....
Wow that must have been a great trip:)
ReplyDeleteEtsy office looks cool! Wish I had visited when we went to NY:(
This is wonderful, I am so happy you were able to participate in the summit and meet many new members, so neat. Love you, daddy
ReplyDeleteFantastic experience! Thanks for sharing that.
ReplyDeleteAnyone from England? You must have had a fab time thanks for sharing, ur so super cool.
ReplyDeleteThere were several from the UK. You can always check on ETSY if you want to join a local team, or a special interest team.
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